KXAN Marketing That Connects & Converts
The advertising and marketing division of KXAN, Austin’s most trusted news brand. We help businesses grow through data-driven strategy, creative storytelling, and deep local expertise. Our campaigns reach audiences across television, streaming, and digital platforms while delivering measurable results and unmatched local reach.
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Proven Campaign Performance That Drives
Business Growth
When OTT streaming and email marketing work together, businesses see higher engagement, stronger website performance, and more qualified leads.
KXAN is Central Texas' trusted local news brand, connecting advertisers with engaged audiences across every screen.
Reaching consumers through broadcast TV, streaming, digital, email, and social media campaigns.
Multi-channel campaigns drive stronger engagement, higher-quality leads, and measurable business growth.
95%+
OTT Video Completion Rate
44%
More Website Users
Campaign-active markets saw a 44% increase in web traffic.
2x
More Phone Calls
74%
Longer Website Engagement
40%
Lower Bounce Rate
19%
More Goal Completions
14%
Higher Email Click Rates
9%
Higher Email Open Rates
Real Businesses. Real Results
Who We Help
Healthcare Practices
Law Firms
Home Service
Retail & Ecommerce
Automotive Businesses
B2B Companies
Built on Trust. Backed by Results.
Our Marketing Services
We combine the power of trusted local media with a full-funnel marketing strategy—helping businesses across Central Texas grow through targeted campaigns, creative storytelling, and data-backed decisions.
BROADCAST TV ADVERTISING
Reach trusted audiences on KXAN (NBC), KNVA (CW), and KBVO (MyNetwork TV) with high-visibility, high-impact local campaigns.
KXAN DIGITAL ADVERTISING
Reach engaged local audiences on KXAN.com, our News & Weather Apps, and KXAN+, our 24/7 local content platform.
Social Media
Target the right audience on Facebook, Instagram, and TikTok with compelling creative and smart strategy.
SEM AUDIT & GOOGLE SEARCH
Show up when it matters most, reach ready-to-buy customers actively searching for your products or services.
Programmatic Ads
Deliver targeted ads across websites, apps, and streaming TV with precision, using display, video, and retargeting formats.
SEO SERVICES
Boost your online visibility with data-driven SEO strategies that help your business rank higher, reach local customers, and drive qualified traffic.
MARKETING ANALYTICS & STRATEGY
Build smarter campaigns with data-driven strategy, audience insights, performance analytics, and ongoing optimization for measurable growth.
Your Growth, Our Expertise
Why Businesses Choose
KXAN Connects
Established Local Media Authority
Austin market expertise
Full-funnel marketing approach
Data-driven strategy
In-house creative team
Reviews
Customer Testimonials
Frequently Asked Questions
Why should I advertise with KXAN Connects?
KXAN Connects combines media reach with marketing expertise to help businesses build both awareness and consideration. The difference is important. Awareness gets you noticed, but consideration is what earns a place on a customer’s shortlist when a purchase decision is made.
What industries do you work with?
We work with almost every kind of industry, including healthcare, legal services, home services, education, retail, finance, and more. While every business looks different on the surface, success usually comes down to one thing: reaching the right people at the right moment.
Can I combine TV and digital advertising?
Yes, and many businesses see stronger results when they do, as TV helps establish credibility and broad awareness, whereas digital advertising keeps your brand in front of people as they research, compare options, and move closer to a decision.
How do you measure campaign success?
Success is not the same for every business. A law firm may want more qualified leads, while a retailer may want more people walking through the door. We define success around what you are trying to achieve and track the metrics that matter most.
Do you offer creative production services?
Yes, and it is one of the most important parts of any campaign, as it decides how people respond the first time they see your brand. Without strong creatives, even good reach turns into wasted attention.
What is programmatic advertising?
Think of programmatic advertising as a smarter way to run ads. Instead of pushing ads out broadly, it uses data to help your message show up in front of people who are more likely to be interested.
How much should I budget for advertising?
The honest answer is there’s no standard budget. How much budget you require mainly depends upon how crowded your market is and what kind of growth you’re expecting. We’ll help you invest where it can create the greatest business impact.
Do you work with small businesses?
Yes. Many small businesses need marketing that is focused, efficient, and measurable. We build strategies that match your budget while creating opportunities to compete effectively in your market.
How quickly can campaigns launch?
Most campaigns can launch within a few weeks, although timing depends on the creative, approvals, and media plan. We move quickly, but we also make sure the foundation is right before going live.
What makes KXAN Connects different from a marketing agency?
Most agencies help you run ads. KXAN Connects helps you reach audiences through media that already have their attention and trust.
Why should I advertise with KXAN Connects?
KXAN Connects combines media reach with marketing expertise to help businesses build both awareness and consideration. The difference is important. Awareness gets you noticed, but consideration is what earns a place on a customer’s shortlist when a purchase decision is made.
What industries do you work with?
We work with almost every kind of industry, including healthcare, legal services, home services, education, retail, finance, and more. While every business looks different on the surface, success usually comes down to one thing: reaching the right people at the right moment.
Can I combine TV and digital advertising?
Yes, and many businesses see stronger results when they do, as TV helps establish credibility and broad awareness, whereas digital advertising keeps your brand in front of people as they research, compare options, and move closer to a decision.
How do you measure campaign success?
Success is not the same for every business. A law firm may want more qualified leads, while a retailer may want more people walking through the door. We define success around what you are trying to achieve and track the metrics that matter most.
Do you offer creative production services?
Yes, and it is one of the most important parts of any campaign, as it decides how people respond the first time they see your brand. Without strong creatives, even good reach turns into wasted attention.
What is programmatic advertising?
Think of programmatic advertising as a smarter way to run ads. Instead of pushing ads out broadly, it uses data to help your message show up in front of people who are more likely to be interested.
How much should I budget for advertising?
The honest answer is there’s no standard budget. How much budget you require mainly depends upon how crowded your market is and what kind of growth you’re expecting. We’ll help you invest where it can create the greatest business impact.
Do you work with small businesses?
Yes. Many small businesses need marketing that is focused, efficient, and measurable. We build strategies that match your budget while creating opportunities to compete effectively in your market.
How quickly can campaigns launch?
Most campaigns can launch within a few weeks, although timing depends on the creative, approvals, and media plan. We move quickly, but we also make sure the foundation is right before going live.
What makes KXAN Connects different from a marketing agency?
Most agencies help you run ads. KXAN Connects helps you reach audiences through media that already have their attention and trust.